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7 Cedars Billboards

Promotional billboards for all 7 Cedars properties for the Winter season of 2020 centered around social media hashtags chosen by executive management.
My design was inspired by framed gallery paintings, using parts of the image to create a sense of depth and dimension by breaking the framed border where I could.
Themed to using hashtags as our main copy, this series aimed to promote social engagement while advertising the different activities that are being offered by 7 Cedars properties. Specifically, the billboards were dedicated to promoting the then-new 7 Cedars Hotel packages, such as golf and outdoor adventures.
The decision was made to restrict the copy to only the hashtag and the brand to experiment with brand recognition as these are only ran within a narrow, local proximity. Celebrating the company's 25th anniversary, it was appropriate time to give the 7 Cedars brand a chance to stand on its own.
At the time of this project, the Marketing team had been making a strong push for utilizing more of our own imagery of the properties. The desired effect was to rely less on stock images and identify gaps we have in our own in-house archive. The boards #GETOUTDOORS, #WEEKENDESCAPES, and #GOLFANDVIEWS feature my own photography.
Deliverables
Billboards
Highway signs
Tools
Adobe InDesign
Adobe Photoshop
Project Goals
Brand recognition
Series theme
Utilize in-house imagery