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7 Cedars Club Seven Motion Graphics
Adapt static creative to motion graphic animations for entertainment promotion at the club.
Host to numerous bands and sporting event streams, Club Seven was where many of 7 Cedars' ticketed events were held. Outside each entrance to the space were a vertical HDTV, requiring my videos be created in a portrait orientation.
The real challenge and fun to this production was finding ways to bring creative to life that wasn't originally designed with motion in mind and designed by other members of the team. Below I have a brief demo reel that shows how the corresponding static promotions were animated.
Deliverables
Motion graphics .MP4
Tools
Adobe AfterEffects
Bally CoolSign
Adobe Illustrator CC
Project Goals
Continuity between static advertisements and motion pieces adapted to each screen's orientation and format.