Beers & Bites 2020
Branding and collateral for signature annual food & beverage event series.
Branding and print/digital collateral for an annual event series for 7 Cedars with a focus on cohesive creative throughout the year. Each event featured a different style beer glass meant to compliment the featured craft brew.
I chose to theme the series to brewing ingredients, common and exotic, that relate to the brewery's beer selection. For the 2020 series, the featured breweries were correlated with the following ingredients:
Fremont Brewing (Seattle, WA) - Tellus hops
Aslan Brewing Co. (Bellingham, WA) - Covered barley
Rogue Ales (Newport, OR) - Marionberry (Oregon state berry)
Firestone Walker Brewing Co. (Paso Robles, CA) - Blood orange
Aslan Brewing Co. (Bellingham, WA) - Covered barley
Rogue Ales (Newport, OR) - Marionberry (Oregon state berry)
Firestone Walker Brewing Co. (Paso Robles, CA) - Blood orange
The aesthetic was inspired by the unique works of A.M. Cassandre, specifically his use of a grainy gradient and limited color pallet.
In addition to each event, a style of glass was chosen based on the types of beer featured along with a pairing card and recipe book to take home. Each were individually branded and styled.
Nonic/Imperial Pint - British ales and lagers
IPA Glass - Pale ales and IPAs
Tulip - Belgian ales and saisons/sours
Pilsner - American lagers, bocks, and blondes
Deliverables
Branding
Digital collateral
Print collateral
Glassware
Digital collateral
Print collateral
Glassware
Tools
Adobe Illustrator CC
Adobe InDesign
Adobe InDesign
Project Goals
Brand consistency
Series theme
Beer-centered design
Series theme
Beer-centered design