BLUCAVs April Fool's Graphic
Promotional billboards for all 7 Cedars properties for the Winter season of 2020 centered around social media hashtags chosen by executive management.
April 1 of 2013 we at AirshowStuff produced one of our most successful posts to our Facebook page with a clever trick in honor of April Fool's Day. It began with our editor-in-chief Ryan Sundheimer proposing the story just the night before and me being daring enough to attempt this in one night. Here's how it unfolded:
I used only two images to make the composite: a photo of the Sierra Nevada mountains I had snapped on a flight to Las Vegas and a photo provided to us by Northrop Grumman from a previous article. I additionally used one of my own photos of the U.S. Navy Blue Angels to sample colors for the "painting" process.
I adjusted the background image with a slight blur to simulate depth-of-field as if it were a real air-to-air image. A layer of grain was added to the BLUCAVs to add an extra layer of believability.
Viral social media post